2007-12-21

M-real presents Kemiart forerunner award 2007 to Veuve Clicquot Ponsardin and its packaging supplier, Seyfert Champagne

The Kemiart Forerunner 2007 Award has been presented by M-real Consumer Packaging to the French champagne producer, Veuve Clicquot Ponsardin (VCP) and its corrugated packaging supplier, Seyfert Packaging Champagne.  The prize was awarded for VCP’s two different corrugated packages of which one is for six CellarBoxes containing champagne bottles and another is for a set of a champagne bottle and cooler.  Kemiart Ultra is used as the surface liner in these packages.

“It is essential for VCP that the packages used to display our rare vintage champagnes in retail stores convey all properties of the brand – luxury, quality and innovation,” says Fabien Gaudard, R&D Manager Champagne of Veuve Clicquot Ponsardin.

By choosing Kemiart Ultra as a surface liner VCP achieved optimised print results, the correct brand colour shades, and a metallic surface effect resembling the sheen of its aluminium CellarBox. Seyfert used its ED Seytec corrugated structure, which provides an even print result and excellent box strength.  With Kemiart Ultra it was easy to achieve the desired print result on time and within budget.

Now for its seventh time, the annual Kemiart Forerunner Award is presented to companies in the industry that have created innovative brand packaging using M-real’s Kemiart coated liners. To qualify for the Kemiart Forerunner Award, they must have developed new end-use applications for coated liners or created packaging designs that add value to branded products.  Award-winning companies are those that recognise the power of packaging and the importance of combining an effective graphic message with accurate colour shade control.

For further information, please contact M-real Consumer Packaging:

Mr Juha Lounasvaara, Vice President, Containerboards
Tel.          +358 (0)10 469 4624
Mobile      +358 (0)50 598 9569
Email        juha.lounasvaara@m-real.com

Ms Tiina-Liisa Salomaa, Marketing Communications Manager
Tel.          +358 (0)10 469 1559
Mobile      +358 (50) 598 9177
Email        tiina-liisa.salomaa@m-real.com
 
NOTES TO EDITORS:

The full range of Kemiart liners, available globally through M-real’s sales and logistics network, includes:

Kemiart Graph (115-250 gsm): a coated white top kraftliner for flexo, offset and screen printing. Specially developed for flexo preprint, high-quality flexo postprint and offset, Kemiart Graph enables the printing of half-tone pictures and colours with excellent gloss and colour density.

Kemiart Lite (130-230 gsm): a coated white top kraftliner suitable for flexo printing. Kemiart Lite has high converting productivity and enables the postprinting of half-tone pictures with good gloss and colour density.  

Kemiart Ultra (135, 175 gsm): a coated white top kraftliner especially designed for high quality in-line and conventional flexo postprint.  Excellent total productivity in corrugating and printing.

Kemiart Brite (110-200 gsm): a white top kraftliner suitable for flexo printing with high strength even in low basis weights and strength stability in different climates.  Ideal for retail packages with large colour-printed areas and line pictures requiring excellent contrast.  

Link to photo: http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6045842&i=14786752491381721162291516199176538184170