The new Toyota Tsusho aims to maximize
integration synergies of its merger partners. Toyota Tsusho achieved
steady growth primarily in the automotive field, while Tomen
Corporation has a broad customer base in a diverse array of operations
in non-automotive fields.
Snapshots of the new Toyota Tsusho at the time of the merger are as
follows:
Fiscal 2011 Target:
Net Income of ¥100.0 billion
(before amortization of goodwill)
The two merged companies achieved a
measure of success under their 2000 equity-based alliance in terms of
sharing infrastructure, implementing joint business initiatives such as
cross-selling, and integrating individual businesses. These measures
were facilitated by very little overlap between the two companies’
respective customer bases. While building on these and other successes,
the new Toyota Tsusho will optimally
allocate resources across the company and expand into the strategic
BRICs region, among other priorities. Through these and other
initiatives, Toyota Tsusho is targeting net income of ¥100.0 billion
before amortization of goodwill in the fiscal year ending March 31,
2011 under its current long-term management plan.
Sketching a New Vision
VISION 2015—LEAD THE NEXT—
VISION 2015—LEAD THE NEXT was formulated in
conjunction with the inception of the new Toyota Tsusho as a management
vision that clearly articulates the company’s strategic intentions. It
defines our strategies for core business domains and the approaches
that will be vital to their accomplishment. We aim to advance to the
next stage of growth by having each of our six product divisions create
nextgeneration businesses in their six respective business domains.
Automotive Field
In light of ongoing advancement and growth
in overseas production by
the Toyota Group, Toyota Tsusho will continue to position the
automotive field as its core business. While steadily capturing growth
opportunities, we will work to create new functions based on the
policies of the Toyota Production System (TPS), which we have
cultivated as a member of the Toyota Group. In the automotive field,
Toyota Tsusho aims to establish itself as a leading Toyota Group
company by thoroughly reinforcing strengths that cannot be matched by
other trading companies.
Meanwhile, Toyota Tsusho aims to drive further growth by actively
developing business activities targeting the automotive operations and
businesses of corporate groups other than Toyota.
Non-automotive Fields
In non-automotive fields, Toyota Tsusho aims
to foster and establish
second and third core businesses alongside the automotive field. This
will be accomplished by capturing synergies through the horizontal
application of functions and expertise developed in the automotive
field to non-automotive fields. Toyota Tsusho will actively invest in
projects that meet investment criteria based on thorough risk
management assessments. Investments will be concentrated on businesses
with new growth potential.
Toyota Tsusho also plans to actively provide products and services for
non-automotive businesses within the Toyota Group.
* While each product division is engaged in both automotive and
non-automotive fields, Toyota Tsusho classifies the Metals, Machinery
& Electronics, and Automotive divisions in the automotive field,
and the Energy & Chemicals, Produce & Foodstuffs, and Consumer
Products, Services & Materials divisions in non-automotive fields
with the goal of promoting management of divisions on a group basis.
Generating New Value
The highest priority of VISION 2015—LEAD THE
NEXT for the new Toyota Tsusho Group is to generate an equal share of
earnings from automotive and non-automotive fields by 2015. In fiscal
2006, the ratio was approximately 70:30 (or 73% vs. 27%) in favor of
the automotive field, on the basis of a simple sum of the merged
companies’ earnings. Even so, Toyota Tsusho is already reaping tangible
merger benefits in businesses targeting both Toyota and other groups.
This has been accomplished by stimulating new demand using the
company’s expanded customer base and value chain and by setting itself
apart from other companies by improving proposal-based marketing
capabilities. Going forward, Toyota Tsusho will do its utmost to
deliver further merger benefits, with the aim of creating new value.
Business Strategies for the Automotive Field
In the automotive field, Toyota Tsusho aims to accelerate growth by
steadily allocating resources to augment new functions, in response to
planned increases in overseas business and production by the Toyota
Group. Under a new framework, Toyota Tsusho plans to capture more
business opportunities that leverage its unique strengths by forming
stronger ties with automakers outside the Toyota Group in fields such
as electronic parts procurement.
Business Strategies for Non-automotive Fields
In responding to moves by Toyota to expand production overseas, Toyota
Tsusho is making slower progress in chemical products than in the
metals and machinery fields. Therefore, the first priority is to
reinforce operating infrastructure for chemical products in the
automotive field by employing the new company’s larger overseas network.
In the energy field, Toyota Tsusho aims to reinforce existing
businesses such as coal operations based on its project development
expertise, while rapidly establishing new businesses, including power
and LNG operations. In this context, the company is setting its sights
on new opportunities such as onsite power generation for the Toyota
Group and alliances with new partners.
In the foodstuffs and consumer product fields, Toyota Tsusho will focus
on operations where it can reliably add value to the flow of goods, as
well as highly profitable fields in its business portfolio.