Growth
through global development
The year 2006 was a period of intense development for us. In line with
our strategic framework we focused on improving our operational
efficiency by continuing the execution of change programs. Having
completed most of the second phase restructuring activities, we turned
the focus, at end of the year, towards developing attractive growth
platforms.
Geographically, the sales growth was fastest in the emerging markets,
which together accounted for approximately 17 percent of the Group’s
net sales. The demand for consumer packages in mature markets remained
at the previous year’s level. In the Americas, net sales stayed at a
good level while profitability improved markedly. In Europe and
Oceania, Rigid businesses suffered from margin erosion due to high raw
material and energy costs, whereas Flexibles and Films had strong
growth. Net sales amounted to EUR 2,276 million, an increase of 2
percent on the previous year - despite the divestments made during the
year.
Continued investments in growth markets
Europe is an important market for Huhtamaki, where growth was most
promising in Poland and Russia. In the traditional markets, we focused
on securing the long-term competitiveness of our core businesses. In
Germany, part of the production of the Göttingen rigid packaging unit
was transferred to Spain in the beginning of the year, and the rest to
Poland in the mid-year. In the UK, the operations of the Portadown
production unit were downsized.
Emerging markets are receiving an increasingly pronounced emphasis in
Huhtamaki’s operations. To ensure profitable growth, investments were
continued in emerging markets, focusing on areas that are expected to
deliver competitive advantage and enable achieving the best leverage
from Group synergies. The construction of a new production facility was
started in Guangzhou, China, and the production of rigid packages will
be transferred from the Hong Kong unit to the new facility by the end
of 2007. A new flexibles plant was constructed in Rudrapur, India, and
the existing flexibles unit in Vietnam was expanded.
Innovative packaging for demanding consumers
Huhtamaki’s mission is to create value for its stakeholders through
efficient and innovative packaging solutions that bring convenience and
safety to consumers’ everyday lives. A busy lifestyle and urbanization
also require constant renewal from packaging solutions. Today, the
packaging’s preservation properties are supplemented with convenience
and safety features and packaging is becoming an increasingly important
branding tool. We are continuously seeking new ways to improve the
durability, convenience and recyclability of the packaging.
The packaging market is to a significant extent driven by local
preferences and consumer behavior in different countries. Huhtamaki’s
versatile packaging expertise, as well as the broad range of raw
materials, enables us to provide all of our customers with a wide range
of packaging solutions. Our customers include the world’s most renowned
brand houses for which we provide services both locally and
internationally. It is both cost-efficient and environmentally
sustainable to manufacture most packaging types close to the customer.
With operations in 36 countries on all continents, we are one of the
most international companies headquartered in Finland.
Shifting focus to profitable growth
During the course of 2006, Huhtamaki proved its willingness and ability
to change. Our targets are set even higher: our aim is to become a
highly efficient and innovative packaging company with whom customers
around the world choose to do business. We want to be able to address
the packaging needs arising from new consumer habits and trends as well
as the challenges of sustainable development.
During the year under review, we updated the Group’s long-term
financial targets. The EBIT target was set at 9 percent and the ROI
target at 15 percent, while gearing is targeted to be around 100
percent. We intend to maintain an average dividend payout ratio of 40
percent of the profit for the period. The targets are ambitious, but we
believe that they can be achieved through consistent work.
I would like to thank all of our customers, suppliers and stakeholders
for rewarding cooperation. I would also like to thank Huhtamaki
employees for their commitment and open-mindedness in addressing the
challenges arising from the company’s renewal. In closing, I would like
to express my appreciation to our shareholders for the trust they have
placed in us now and for the future.
Heikki Takanen
CEO